The Trademark Claims service is an alert procedure for trademark owners registered with the TMCH, and registrants attempting to register a trademarked domain name. It takes place after the Sunrise phase (some of the new domain extensions will go directly to General Availability, without a Landrush phase), lasting for a minimum of 60 days.
This article will explain:
The TMCH Claims service is for trademark owners registered with the TMCH. For the first 60 days (minimum) following the Sunrise phase, trademark owners and registrants will be alerted to a domain name registration attempt that matches a registered trademark.
For trademark holders, the claims service adds further protection against trademark infringement. They will receive notification if a registrant accepts a claims notice but continues with the registration of a domain name matching their trademark; they may then take the appropriate action to protect their brand.
Can I register with TMCH even if I don't plan to register a domain name in the Sunrise/Trademark holder phase?
Yes, you can register with the TMCH even if you don’t want to register during any of the Sunrise phases. By doing this, you will receive alerts should an applicant attempt to register your trademark as a domain name.
When an applicant attempts to pre/register a new domain extension during the Landrush phase or General Availability of the new domain extensions, we are obliged to perform a claims check with the Trademark Clearinghouse. If the applied-for domain name matches a trademark registered with the TMCH, the applicant will receive a claims notification email. The registrant will be asked to read and accept the terms & conditions of the claims notice within 48 hours.
Once they have accepted the claims notice they may stop or continue with the registration. If they continue, the relevant trademark holder will be alerted and they may then take appropriate action to protect their brand.