EuroDNS | An introduction to the new domain extens...

An introduction to the new domain extensions

Last Updated: Nov 06, 2015 09:59AM CET

Over 1000 new domain extensions (gTLDs) have gradually being added to the Internet (and there're more to come!).  

This article will explain:

What is a TLD?

What are the new domain extensions/new gTLDs?

Who's ICANN and what role does it play?

What are internationalised domain names (IDNs)?

What are the categories of the new domain extensions?

What are Premium domains?

What are the benefits of the new domain extensions?

What impact will the new extensions have on my brand/trademark?

Are the new domain extensions available for everyone to register?

What are the minimum subscription periods for the new extensions?

Can I make up my own domain extension?

What is a contested application?

Which of the new extensions will EuroDNS offer?

What is a TLD?

Domain names are read right to left with each level separated by a dot; the bit furthest to the right is the TLD, or Top Level Domain. TLD is basically an easy way for geeks to say 'domain extension'. 

.COM, .ORG and .NET are all examples of top level domains. The top level domain for www.eurodns.com is .COM. TLDs are also known as domain extensions, and sometimes strings.

Types of TLD:

  • Country code TLDs (ccTLDs) represent a specific country, e.g. Germany is .DE, France is .FR, America is .US.
  • Generic TLDs (gTLDs) represent a purpose, e.g. commercial is .COM, government is .GOV, information websites use .INFO, and adult content sites use .XXX.
  • New gTLDs are new domains and have been introduced so you can register more specific domain extensions according to hobbies, cultures, interests, businesses, communities, and cities. Some examples are .BIKE, .PLUMBING, .PARIS, .GAY.

What are the new domain extensions/new gTLDs?

ICANN, the governing body of domain names, developed the new domain extensions to increase customer choice and competition in the registration of domain names. There are several new categories of domain and the idea is that you'll be able to register name.BRAND, name.ORGANISATION, name.COUNTRY, etc.

You'll actually be able to register a name specific to your business, trade, hobby, cause, city, and community. With the internationalised domains you can even register a name in your own script.

Who's ICANN and what role does it play?

ICANN (Internet Corporation for Assigned Names and Numbers) is the governing body responsible for maintaining the functionalities of the Internet, and the global management of the Domain name System (DNS). Basically it runs the show, and make sure all of us registrars follow the rules, which in turn, protects you and your rights.

What are internationalised domain names (IDNs)?

It's predicted that there will be 110 internationalised domain extensions introduced to the Internet. Unlike regular domains, IDNs aren't restricted to the Latin alphabet and can be written using accented characters in Arabic, Chinese, Cyrillic, and more. This will allow you to target your audience in its native language, and improve SEO by using the exact words that non-English speakers would use to search.

What are the categories of the new domain extensions?

There are over 1000 new domain extensions, below is a breakdown of the main types:

  • Geographic represents cities and regions; they require full support of the local government, e.g. .TOKYO, .LONDON, .BERLIN, .NYC, .PARIS.
  • Standard/generic are open for anyone to register, generally without restriction. However, this category does have applications for generic terms with proposals to restrict their use to corporate registrations only, e.g. .TATTOO, .GURU, .SCIENCE, .BID.
  • Community refers to a specific community with a high degree of social awareness, and with the full support of that community. They are perfect for promoting a cause close to your heart, e.g. .CATHOLIC, .THAI, .AARP.
  • Brands represent companies and organisations that have applied for their own TLDs using their brand names and trademarks, e.g. .NIKE, .BMW, .HITACHI. Most of these won’t be available for registration by the general public.
  • Internationalised domain names (IDNs) are non-Latin alphabet domain names such as .みんな (Japanese for ‘everyone’).

What are Premium domains?

Premium domain names are considered by registries to be of a higher value than normal. The relevant registry can reserve or withhold them for an unfixed period of time and then sell or auction at a higher price. The number that are reserved can be from 1 to 1000+, and more. The terms, pricing, registration requirements, and distribution procedures are set by the individual registries.

Registrars like EuroDNS, act as the conduit for registries to send their domains to market. If we have access to the list of reserved premium names, we will let you know as soon as we can that the name is unavailable or available but with an increased price. 

What are the benefits of the new domain extensions?

Registrants will have over 1000 new domain extensions to choose from; offering more relevant choices such as .DOCTOR, .LONDON, .BIKE. Marketing and search engine optimisation can be targeted specifically and brands can be protected more effectively.

What impact will the new domain extensions have on my brand/trademark?

During the launch of the new domain extensions it is important that as a brand owner you protect your brands against infringement or abuse. It is possible that someone may try and register your brand as a domain name, which may damage your online reputation. By registering your trademark(s) with the Trademark Clearinghouse (TMCH) prior to the release of the new extensions, you'll be able to take part in the Sunrise/Trademark holders phase of each new extension and secure your trademarked domain name(s).

Are the new domain extensions available for everyone to register?

No, unfortunately not. Some domain extensions will have specific registration requirements, and some domain extensions, e.g. .NIKE, .APPLE, etc., will be closed to the general public. 

What are the minimum subscription periods for the new extensions?

Each new domain extension will have its own subscription period, and these are clearly shown on the information page for each domain. 

Can I make up my own domain extension?

That would be so cool but regrettably, no you can’t. There will be over 1000 new domain extensions released over the next couple of years, and you will be able to choose from these.

What's a contested application?

Not as complicated as it sounds. The new gTLD programme was so popular it was inevitable that some applications would be for the same word. The duplicated applications are currently 'contested' or 'in contention' and ICANN will make a decision as to which applicant will be the final owner of each of the domain extensions. 

Which of the new extensions will EuroDNS offer?

EuroDNS has every intention of offering all the new gTLDs, registry permitting. We'll keep you in the loop regarding each new extension via our social media sites Twitter & Facebook, and our blog

 

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